all MLM busters

  • MLM
    • 1. Lost Money

    • 2. Lost reputation

    • 3. Lost time

    • 4. Lost selfesteem

DSA Tries To Pull the Vemma/Herbalife/Advocare Trick

Consistent and generally slowly rising statistics for a several year period from 2007-2014: (researchfactsheet2007-2014) Note the use of the term “U.S. Direct Sellers,” which presumably includes the 2017 categories listed below of “became inactive, part-time business builders, discount buyers, and fulltime business builders.” Over the past 10+ years more MLMs have added the option of discount buyers. My opinion, based on logic and experience, is there are very few discount buyers, as the products are still expensive even at a discount. Keep in mind that Herbalife unsuccessfully argued that many of their distributors were distributors only because they wanted a discount, whereas the FTC determined most of them were simply failed distributors. The DSA keeps changing the definitions of the people involved, but the overall volume/retail sales remains the consistent thread to see through the fog.

2014: 18.2 million U.S. sellers from the above DSA source and $34.47 billion volume (2015 DSA Annual Meeting _ Direct Selling News) Note this is prior to the 2015-2016 Vemma and Herbalife dustups and the controversy over failed claims that unsuccessful distributors were merely discount customers who happened to sign the distributor contract in order to get the discount. The FTC subsequently insisted a better boundary be drawn between these categories of participants.

2015: 20.2 million “involved” $36.12 billion (dsa_2015factsheetfinal)

2016: 20.2 million “involved” $35.54 billion (dsa_2016gandofactsheet) In 2016, there are suddenly only 5.3 million direct sellers and 15.2 million getting a discount and miraculously NOT distributors.

2017: 18.6 million $34.9 billion (DSA_2017_FactsAndData_6.19.2018_v2) Of the 18.6 million, 9 million listed as “became inactive,” 4.7 million as “part-time business builders,” 4.1 million as “discount buyers,” and 0.9 million as “full-time business builders.”


Keep in mind that over half the people drop out (“became inactive” category) of any given MLM every year, so the individuals being counted just 4-5 years later are almost all different from those who were present at the beginning of that period of time. The “discount buyers” are generally known as “preferred customers.” This is supposed to mean they are not distributors and do not behave like distributors, meaning they are not able to recruit others because they haven’t signed a distributor contract, nor do they show the marketing plan or join only after their upline distributors place someone under them in the line of sponsorship, or other sneaky technique to conceal what is occurring behind the scene. This “customer conversion” statistic should be tracked and reported to the FTC or determined by the FTC when investigating an MLM, along with retail sales to customers.

Also note the term “retail sales,” aren’t. This is the total “sales” volume sold by the MLM companies to anybody, whether they were distributors or customers. In the context of MLM, retail sales are sales ONLY to customers, not the distributors. In most MLMs, most of the “sales” are to the distributors, which is also called internal consumption, versus external consumption, or retail sales, to customers. The DSA and MLMs like to hijack word meaning to make themselves look legitimate.




5 thoughts on “DSA Tries To Pull the Vemma/Herbalife/Advocare Trick

  • I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

  • I needed to send you the little note to thank you very much once again for these fantastic tricks you’ve shown above. It is so extremely generous with you to grant unhampered exactly what some people might have sold for an electronic book to end up making some money for themselves, precisely now that you might well have done it if you considered necessary. These ideas as well acted to become easy way to be certain that other people have the same interest much like my own to see good deal more regarding this matter. I know there are a lot more fun times ahead for folks who go through your blog post.

  • My husband and i felt now joyous Peter managed to deal with his survey from your ideas he obtained in your site. It is now and again perplexing just to find yourself offering facts that many people might have been making money from. We really grasp we now have you to appreciate for that. The most important explanations you have made, the straightforward web site navigation, the friendships you can make it easier to foster – it’s got everything overwhelming, and it’s letting our son and the family imagine that this situation is enjoyable, which is certainly really essential. Many thanks for all the pieces!

  • Thank you so much for giving everyone an exceptionally pleasant chance to read critical reviews from here. It’s usually so great and packed with fun for me and my office colleagues to search your web site really three times every week to read the latest guides you will have. And of course, I am also actually amazed with your terrific information you serve. Certain 2 areas in this posting are surely the very best I’ve had.

  • My spouse and i felt so relieved when Michael could finish off his homework with the ideas he obtained from your web pages. It is now and again perplexing to simply continually be offering key points which usually the rest could have been trying to sell. And we know we need the writer to give thanks to for that. The main explanations you have made, the easy site menu, the friendships your site make it easier to foster – it’s everything spectacular, and it is assisting our son and the family reason why the situation is awesome, which is extraordinarily essential. Thanks for everything!

Leave a Reply

Your email address will not be published. Required fields are marked *